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Retina and Your ad platform says Meta drove $200K in revenue. Google says $400K. TikTok says $100K. Great… except your business only ... Measured Retina and Retention Science discuss how to use customer lifetime value metrics to
Timestamps: 0:00 - Introduction 0:48 - Understanding CAC 1:48 - Calculating CAC 3:26 - Time Period for CAC 4:25 - Cohort ...
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